Josie Barber

Monochromatic Lifestyle Inspiration

Immerse yourself in the effortlessly chic world of Josie Barber, the creative behind By Barber; a collection of imagery to inspire an understated, contemporary lifestyle.

Incorporating interiors, style, motherhood, travel and beauty By Barber is Josie’s Instagram and blog that have been her visual diary for over six years. Starting when she was just 22, Josie began sharing imagery of her outfits and lifestyle while she was still working her full-time job. In just a few short years, Josie’s weekend side-hustle soon became her full-time pursuit as followers lapped up her imagery and musings.

Josie started by sharing fashion based, street-style content that reflected her interests at the time. Building a loyal and authentic following with her aspirational look yet relatable voice, Josie’s audience grew and evolved with her. Over the years, By Barber has changed its focus to incorporate all things related to home – interior styling, DIY and upcycling, amassing a following of over 60 thousand engaged followers in the process.

Another change for Josie has been the transition into motherhood and all that encompasses. Her little boy Flynn was born in 2018 which in her own words, ‘completely shifted my focus and outlook on everything’. Josie now loves nothing more than to create stylish living spaces where she can enjoy family time all while exploring her newfound passion for DIY and upcycling furniture.

Josie’s eye for detail and ability to translate new-season trends into lust-have lifestyle essentials, have seen her work with a host of fashion, homeware and beauty brands including; Country Road – creating content for Fluid Journal, Breville, Lounge Lovers, Bondi Boost, Temple & Webster, Dyson, Victoria Gardens Shopping Centre, MECCA and L’Oréal to name a few.

Scrolling through the By Barber Instagram feed you may very well lose track of time as you get swept-up in Josie’s stunning lifestyle, interior and fashion imagery. Featuring a modern yet timeless colour scheme of muted tones, decadent beauty finds, stunning homewares and perfectly styled spaces, By Barber is the digital destination for of-the-moment lifestyle inspiration.