Photographic Street Style Journal
Sharing their mutual passion for beautiful fashion and the ultimate street style edits, cousins Michelle and Nikki are the founders of States of Style. As lovers of quality, craftsmanship and great design, Michelle and Nikki curate the very best of Australian and international designers to create a photographic street style journal with a luxe edge.
While they’re separated by distance, with Michelle based in Perth and Nikki based in Melbourne, the fashion blogging duo couldn’t deny their shared obsession for fashion. In 2013 they launched States of Style to showcase where they went and what they were wearing. At first, Michelle and Nikki didn’t tell any friends or family about their side project. It wasn’t until their blog gained serious momentum and their Instagram, which they started just 6 months after launching the blog, also grew an impressive following that they realised they couldn’t hide it anymore!
States of Style is the perfect balance of Michelle and Nikki’s individual style. Whilst their looks are no doubt unique, they’re the ultimate compliment to each other, capturing looks that are synonymous with the ‘east and west’ coasts of Australia. Michelle and Nikki get together as often as possible to collaborate on shoots and for events such as Fashion Week and racing carnivals. Always using professional photographers, the stylish cousins ensure that the quality and consistency of imagery on States of Style is second to none, resulting in captivating editorial-like posts.
The States of Style Instagram is a snapshot of what’s to be found on the blog and is proudly a selfie free zone! Also composed of professional imagery, Michelle and Nikki distinguish the States of Style Instagram with a fresh and tightly edited aesthetic, whilst still offering followers relatable, everyday wardrobe inspiration.
States of Style have collaborated with countless brands on event launches and content creation including; David Jones, Nine West, Etsy Australia, Hyperluxe, Simone Perele, Sephora, Ellery, Revolve, Crown Melbourne, Sheraton on the Park, Karrinyup Shopping Centre and Lakeside Joodalup to name a few. Offering brands a unique duo combination, Michelle and Nikki are self-confessed perfectionists who enjoy delivering content rich collaborations with a sleek and effortless vibe.