Fashion and lifestyle inspiration for everyday guys
Fashion blogger and tradie aren’t usually two vocations you’d find listed together on a CV. Just the very word ‘tradie’ conjures up images of fluro shirts and steel-capped boots. Certainly not very sartorially inspirational!
Melbourne based Adrian Lercara is not your average tradie though…
Adrian started Style by Trade just over 2 years ago as a creative outlet with his wife Emily. While it began as a hobby outside of his day job as a builder, Style by Trade has evolved to become Adrian’s fully-fledged fashion and lifestyle destination for the everyday guy. Maintaining his fun, playful and down-to-earth approach, and day job, Adrian has built a loyal, organic following who resonate with his flawless outfit and lifestyle posts.
Sharp and sleek, Adrian’s style is quintessentially Australian with an added touch of European sophistication. Adrian credits his Italian and Argentinian heritage for inspiring his innate love of beautifully styled clothes, something that’s ever-present in his dapper ensembles.
Adrian’s wife Emily is more often than not behind the camera, helping him capture his polished images. More recently however, Emily has started to feature in more frequently in Adrian’s posts as he shares lifestyle inspired imagery that incorporates all elements of his life. As a doting and proud father there is nothing Adrian loves more than showing off his gorgeous baby daughter, who has also been making utterly adorable cameos in his Instagram feed!
Adrian’s unique take on the men’s fashion and lifestyle space has seen him work with a wide range of leading national and international brands including; MJ Bale, Calibre, Brooks Brothers, Top Man, ASOS, French Connection, Uniqlo, Rhodes & Becket, The Star Gold Coast, Corona, American Tourista, CNP Baby, Chadstone Shopping Centre and Estee Lauder Companies as well as for events including Kennedy Twilight Beach Polo (where Adrian was a Fashions on the Field judge), So Frenchy So Chic and Dinner En Blanc, just to name a few!
The secret to Adrian’s success is his point of difference, which is more than being a tradie who also happens to be obsessed with clothes. Through focusing on relatable, achievable, real fashion with the odd hint of designer wear, Adrian lives his motto that you needn’t spent a million dollars to look and feel a million dollars. By sharing a carefully curated selection of fashion, event, travel, grooming and family themed posts, Adrian has developed a classy yet achievable lifestyle inspiration brand for Australian men.