About

The Ministry of Talent is a global creative talent management group that specialises in digital influencers.

Home to diverse line-up of leading lifestyle and creative talent, The Ministry of Talent offers an infinite world of possibility for brands looking to connect, be seen and create inspiring content. The Ministry of Talent roster covers influencers across the spectrum from fashion, beauty, travel, design and photography to parenting, interiors, nutrition, food styling, illustration, wellbeing, fitness and more.

Since launching in 2012, The Ministry of Talent has positioned itself as the industry leader, constantly setting new benchmarks with spectacular collaborations and partnerships. As Australia’s first dedicated influencer management agency, The Ministry of Talent is the destination of choice for brands that want to harness the incredible power of social media.

Social media has forever changed the way the world communicates, providing endless opportunities to connect and platforms to share creativity with the world. The Ministry of Talent specialises in connecting brands with the perfect influencers to share their story, showcase their offering in unforgettable ways and to ensure they’re the most talked about and desired.

The Ministry of Talent is driven by a relentless quest to seek the new, inspiring and innovative. With a passionate team of social media and digital experts, The Ministry of Talent works closely with clients, providing expert guidance and a seamless experience to create authentic, powerful and unforgettable influencer X brand collaborations.

Whether it’s hosting a live workshop or in-store event, styling your wares, photographing spectacular imagery, creating bespoke illustrations, food styling, custom recipe development, filming beauty tutorials, travel writing or content creation, The Ministry of Talent can make it happen.



Roxy Jacenko

Director

In 2012, Roxy proved once again that she lives and breathes her motto ‘why walk when you can run?’ launching The Ministry of Talent the moment she spotted a gap in the market. Recognising the growing and unstoppable power of influencers and creative talent, Roxy predicted the new and exciting commercial and creative opportunities that were possible in this space. With the experience, resources, relationships and vision to create trends, Roxy continues to drive the innovation that makes The Ministry of Talent Australia’s leading digital influencer management agency.

Mason Brown

Group Operations Manager

Originally hailing from the Hunter, Mason quickly found his feet in hospitality management. Not long after Mason moved to Hamilton Island with the Executive team, managing operations for VIP guests, key stakeholders and multi property functions. Upon return to Sydney, Mason focused his operational background towards VIP and lifestyle management and now over sees operations across Roxy Jacenko’s group of companies. While known for his fast paced thinking, vibrant personality and ability to manage high end clients, Mason’s wealth of contacts, knowledge and sales and negotiating ability assists the Ministry of Talent team to secure only the best campaigns for our talent and ensure successful relationships between talent and clients.

Maddy Hall

SENIOR BOOKER

Growing up in sunny Port Macquarie and spending her childhood travelling around the world, Maddy has settled in Sydney bringing with her a wealth of media experience and creativity. With a background in exclusive hotels Maddy understands exactly what brands and advertisers are looking for when it comes to working with talent. Maddy’s attention to detail ensures that the crucial day-to-day aspects of the business are managed with care and efficiency.

Reina Cogan

BOOKER

Born and bred in Sydney, Reina has always had a passion for entertainment and media. With a diverse background in the industry, Reina has spent the past few years in Broadcast Journalism. From producing the news at Channel Seven in Sydney’s Martin Place, to reporting live on national television, she has impeccable organization skills and always brings her A game to any project. Reina’s personable nature ensures she understands the needs of each client and strives to create the perfect collaborations, continuously bringing innovation and creativity to the table.

Naomi Spooner

JUNIOR BOOKER

From the sunny beaches of Newcastle, Naomi is a Communication graduate with a passion for PR and creative content. Naomi was a Pharmacist’s Assistant for over 5 years and found reward in helping others achieve their health and wellbeing goals. Now a Sydney-sider on the Northern Beaches, Naomi is kick-starting her professional career as a Junior Talent Booker and is excited to share her compassion and winning-attitude with our talent.

Annaliese Zieme

GRAPHIC DESIGNER

Annaliese kick started her creative journey after graduating with a Bachelor of Design from UNSW, Annaliese has since accumulated over seven years of graphic design experience. There isn’t a design field Annaliese hasn’t battled – from starting out in a media agency to user experience app design, Annaliese spent the past five years in Magazines before joining our team. Annaliese brings to the team contagious passion as well as creative edge which ensures The Ministry Of Talent remain visually innovative and ahead of the curve.

Rosalie Xing

Accounts

Bringing her finely tuned knowledge of Account Management to the team. Rosalie oversees the management of accounts for The Ministry of Talent. Rosalie’s wealth of knowledge, acquired from over 10 years’ experience in accountancy, ensures that everything runs smoothly behind the scenes.

Isabella Hanley

Course Director

Born and bred Sydney-sider, Isabella, brings years of experience in digital marketing, media and education to her role as Course Director at The Ministry of Talent. With a passion for helping people share their knowledge and expertise with a global audience, she leads the end-to-end production and launch of engaging online courses on subjects including entrepreneurship, beauty, self-help and business. Isabella loves a challenge, and is always willing to dive head-first into a project with her positive, can-do attitude.