The Ministry of Talent is a global creative talent management group that specialises in digital influencers.
Home to diverse line-up of leading lifestyle and creative talent, The Ministry of Talent offers an infinite world of possibility for brands looking to connect, be seen and create inspiring content. The Ministry of Talent roster covers influencers across the spectrum from fashion, beauty, travel, design and photography to parenting, interiors, nutrition, food styling, illustration, wellbeing, fitness and more.
Since launching in 2012, The Ministry of Talent has positioned itself as the industry leader, constantly setting new benchmarks with spectacular collaborations and partnerships. As Australia’s first dedicated influencer management agency, The Ministry of Talent is the destination of choice for brands that want to harness the incredible power of social media.
Social media has forever changed the way the world communicates, providing endless opportunities to connect and platforms to share creativity with the world. The Ministry of Talent specialises in connecting brands with the perfect influencers to share their story, showcase their offering in unforgettable ways and to ensure they’re the most talked about and desired.
The Ministry of Talent is driven by a relentless quest to seek the new, inspiring and innovative. With a passionate team of social media and digital experts, The Ministry of Talent works closely with clients, providing expert guidance and a seamless experience to create authentic, powerful and unforgettable influencer X brand collaborations.
Whether it’s hosting a live workshop or in-store event, styling your wares, photographing spectacular imagery, creating bespoke illustrations, food styling, custom recipe development, filming beauty tutorials, travel writing or content creation, The Ministry of Talent can make it happen.
In 2012, Roxy proved once again that she lives and breathes her motto ‘why walk when you can run?’ launching The Ministry of Talent the moment she spotted a gap in the market. Recognising the growing and unstoppable power of influencers and creative talent, Roxy predicted the new and exciting commercial and creative opportunities that were possible in this space. With the experience, resources, relationships and vision to create trends, Roxy continues to drive the innovation that makes The Ministry of Talent Australia’s leading digital influencer management agency.
From Tamworth to London our Senior Booker Julia has travelled all over but calls Sydney home. Julia completed her Media and Journalism degree at The University of Wollongong where she realised she had a passion for media. Julia has experience working with high profile celebrities, artists and athletes. Julia thrives on high pressure and fast paced environments – her ability in being able to think quickly on her feet has made her an invaluable asset to The Ministry of Talent team. Her positive, warm and proactive approach ensures she is always on the front foot.
Coming from the world of film and TV, Emma knows what its like to be both in front of and behind the camera. After completing her Bachelor of Journalism at UNSW, Emma delved into fashion journalism as a presenter, and discovered her passion for Media. She spent the next two and a half years as a talent booker for a busy acting agency, where she mastered the art of selecting the perfect talent for any given brief. Emma’s ability to multitask and worth within tight deadlines ensures she is always one step ahead of the game.
Growing up in sunny Port Macquarie and spending her childhood travelling around the world, Maddy has settled in Sydney bringing with her a wealth of media experience and creativity. With a background in exclusive hotels Maddy understands exactly what brands and advertisers are looking for when it comes to working with talent. Maddy’s attention to detail ensures that the crucial day-to-day aspects of the business are managed with care and efficiency.
Annaliese kick started her creative journey after graduating with a Bachelor of Design from UNSW, Annaliese has since accumulated over seven years of graphic design experience. There isn’t a design field Annaliese hasn’t battled – from starting out in a media agency to user experience app design, Annaliese spent the past five years in Magazines before joining our team. Annaliese brings to the team contagious passion as well as creative edge which ensures The Ministry Of Talent remain visually innovative and ahead of the curve.
Bringing her finely tuned knowledge of Account Management to the team. Rosalie oversees the management of accounts for The Ministry of Talent. Rosalie’s wealth of knowledge, acquired from over 10 years’ experience in accountancy, ensures that everything runs smoothly behind the scenes.