In 2017, we don’t just go online, we live online. Our day-to-day lives are entwined with the online world.

When it comes to maximising the power of influencers in the online space, much like anything related to digital, staying at the forefront of trends requires specialist knowledge and passion.

This is where The Ministry of Talent comes in. Opening in 2012, The Ministry of Talent is Australia’s original and leading digital talent management agency.

Our job is to predict digital trends before they go mainstream, stay ahead of the curve and create perfect influencer alignments that speak to core of your brand.

The role of influencers and creatives in the digital space is ubiquitous – their potential to engage and connect can’t be underestimated. Harnessing the unique power of digital influencers, The Ministry of Talent create collaborations to build awareness and desirability for brands.

Representing a hand-curated selection of Australia’s leading digital influencers across a wide range of industries including fashion, design, beauty, wellbeing, fitness, food as well as image and content creation – The Ministry of Talent is a showcase of the country’s most creative, aspirational and influential social media talent.

Roxy Jacenko


Ever the innovator, Roxy saw a gap in the market and founded The Ministry of Talent in late 2012. Forging a path for new and exciting commercial and creative opportunities, The Ministry of Talent continues to set the standard nationwide for agency representation in the creative space and blogosphere. Roxy has the experience, resources, relationships and vision to create trends and make headlines.

Holly Brooke

Senior Booker

Bringing her knowledge of the international social media sphere to the team as The Ministry of Talent’s latest import, Holly hails from Manchester in the UK, with a Bachelor Degree in International Management and Business Studies. Holly’s passion for all things fashion and lifestyle makes her an excellent addition to the team, bringing fresh ideas and concepts to the table. Holly brings her unique insights into social media to The Ministry of Talent and ensures that the crucial day-to-day aspects of the business are managed with care and efficiency.

Danni Woodward


Danni loves social media just as much as a good cup of coffee – possibly why she’s always buzzing and will always know who the latest ‘it girl’ is to follow on Instagram. With a Bachelor in Communications and Business from Bond University, Danni brings a wealth of knowledge to the Ministry of Talent team. Danni will be busy booking fresh talent and pitching exciting ideas to clients. She offers a unique passion for fashion, beauty and lifestyle to the team.

Daniel Goldstein

Graphic Designer

Showing endless enthusiasm for everything Graphic Design, Daniel keeps The Ministry of Talent looking good. Having completed his Bachelor of Design in Visual Communication (Honours) at The University of Technology Sydney, Daniel brings a wealth of creative knowledge to the team alongside a passion for all things in the visual sphere. Daniel understands the value and importance of graphic design in the digital world, ensuring that The Ministry of Talent is always visually innovative.

Doreen Davis

Head of Administration

Doreen is The Ministry of Talent’s Head of Administration. Bringing a wealth of knowledge and experience to the team, Doreen oversees day to day operations and ensures organisational efficiency.

Rosalie Xing


Bringing her finely tuned knowledge of Account Management to the team. Rosalie oversees the management of accounts for The Ministry of Talent. Rosalie’s wealth of knowledge, acquired from over 10 years’ experience in accountancy, ensures that everything runs smoothly behind the scenes.