NATASHA SWINGLER

Queen of home organisation, folding and gift-wrapping

Whether she’s creating viral folding hacks or wrapping gifts that look too good to unwrap, Natasha Swingler has the touch when it comes to aesthetically pleasing home organisation and content that stops people mid-scroll.

Natasha's journey to becoming a folding and organising sensation started in just 2020 when she launched an in-home organisation business. When the world was locked just a few months after launching, Natasha had to pause growing her business. That’s when she decided to post video content of her favourite laundry folding, gift wrapping and organisational hacks - with no idea that her techniques would become a global sensation.

Fast forward to today, Natasha is now an Australian-based super-influencer, growing a highly engaged national and international audience of over 4 million on Instagram and 3.5 million on TikTok in less than three years.

Instagram: @effectivespaces
Tiktok: @effectivespaces