MATILDA NORTON

Tik Tok Creator & Mother

Matilda Norton’s followers call her their “comfort creator”, and once you start following her, you’ll soon understand why. Her videos are a bingeable blend of motherhood unfiltered, memory-making in the everyday, and the kind of girl talk you’d have with your bestie while she does her makeup. No sugar coating, but always plenty of smiles.

From toddler adventures and family moments to home renovations, fashion hauls and beauty routines, Matilda’s videos are feel-good: they validate and inspire without ever making you feel pressured to keep up.

Based in Adelaide with her partner, Jaden (they first met while Matilda was on exchange in the U.S.), and their two boys, Banks, 3, and Albie, almost 1, Matilda has built a community on TikTok that feels more like a group chat than an audience. Regular trips back to the States weave travel into her story, adding another layer of connection to the family-first content her followers love. Her videos are easy to watch, fun, and filled with the kind of everyday honesty that keeps her audience hooked.

She started sharing consistently when she and Jaden bought their first home, a stone cottage built in 1910 that they’ve been slowly renovating ever since. From laundry makeovers to whimsical wallpaper in the boys’ bedrooms, her projects blend style with practicality, all captured in the casual, conversational way her followers love.

Matilda shares the rhythms of her day-to-day. Morning routines, toddler outings, family meals: it’s the kind of content that feels like a cosy coffee catch-up, where the conversation drifts between beauty finds, baby clothes, and the latest household gadget that actually makes life easier.

Whether it’s Bluey or MCo Beauty, Dreame Robo Vac, Everyday Rewards, Sandberg Wallpaper or one of the countless other brands she’s worked with, Matilda’s collaborations feel natural because her audience already trusts her recommendations. They comment, ask questions, and seek out the products she features. Because to them, she isn’t just an influencer, she’s that friend who always knows where to find the good stuff.

What sets Matilda apart is her ability to create connections in the simplest moments. In a digital space that often feels rushed or staged, her content is a reminder that life, even in the trenches of raising toddlers, there’s plenty to be shared, savoured, and made a little lighter - together.

Location: South Australia

Tik Tok: @matildanorton

Instagram: @matildanorton