WHO WE ARE
We make creative collaboration magic.
The Ministry of Talent is a global creative talent management agency that will connect your brand with the perfect influencers, creatives and talent for your needs.
It’s time to put an end to a scattergun approach to content creation & influencer partnerships. Your dream collaboration starts here.
At the Ministry of Talent, we work with brands to mastermind creative collaborations, content creation strategies, and influencer partnerships to drive connection & results. Launching in 2012, we were Australia’s very first dedicated, digital talent management agency. Since opening our doors, we’ve consistently set the standard - driven by our unmatched work ethic, impeccable customer service, creativity and diverse line-up of talent. Our client rollcall features some of the world’s most recognisable brands - from beauty and makeup, fashion, automotive, health, fitness, homewares, travel and more… And while we’ve partnered with some of the world’s biggest and best, we pride ourselves on our adaptability to create tailored solutions for brands of all sizes and budgets. Whatever your needs, we’re committed to ensuring we create a strategy that’s right for you.
Collaborations limited only by your imagination.
When you work with the right talent, your brand comes to life in ways you’ve never dreamed of.
From custom artwork for gift cards to imagery for socials to a national roll-out campaign, our talent can deliver just about anything when it comes to creative collaboration.
Picture live workshops that captivate audiences, in-store events that create lasting memories, styling sessions that showcase your products, bespoke recipe development, spectacular imagery that grabs attention, engaging beauty tutorials, compelling travel narratives, and of-the-minute social media content that drives engagement.
The possibilities are endless.
Whether you need a never-seen-before collaboration, a long-term partnership or simply, some beautiful social content, The Ministry of Talent will connect you with the right talent and manage the project to ensure your expectations are exceeded. Every time.
Here’s what you can expect when you work with The Ministry of Talent
Unparalleled speed
You’ll never be waiting for a reply from us - the answer will already be in your inbox. We guarantee a quick turnaround, from brief to delivery. Always. And the best results.
Global reach, boutique approach
We’re a small yet mighty team that prides itself on the relationships we build with our clients and talent. And you get all of us, not just one team member. We’re across everything and anything, as a team, all the time. No opportunity goes unexplored. No detail is overlooked. Nothing is ever too much trouble.
The Black Book of Your Dreams
We have been in the PR business for over 20 years, so we have the upper hand when it comes to contacts, relationships and publicity ventures. Not to mention, our wide and unique mix of talent means we can work with your brand, regardless of your niche.
MEET OUR DIRECTOR
EMILY HAYMAN
Not many people can say they started as an intern and became the Director in less than seven years. Then again, not many interns were turning up an hour early each morning because they wanted the job that badly.
After discovering the world of PR through Roxy Jacenko's Instagram account while she was still at university, Emily became determined to get her foot in the door. She emailed Roxy asking for an internship, landed an interview, and, in 2019, joined the business for what was meant to be a 12-week placement. And then, she never left.
Over the next six years, Emily immersed herself in every facet of the business, from Pixie's Bows and Sweaty Betty PR to The Ministry of Talent. Working closely with Roxy, she was a sponge, learning the art of brand building, client service, talent management, and relationship-building. As the agency evolved, so did Emily's role, progressing naturally into leadership through hard work, trust, and an understanding of the business that only comes from growing up within it.
If you ask Emily her favourite part of the job, the answer is always the people. She loves building relationships with talent and being part of their journey, whether that's securing a dream brand partnership, celebrating a major milestone, or simply catching up at an event after months of emails and phone calls. For Emily, talent have never felt like clients. They're colleagues, collaborators, and people she's genuinely invested in seeing succeed
Known for her bubbly energy and genuine love of people, Emily thrives in an industry that never stands still. She understands the power of great relationships, the pace of the digital landscape, and the importance of always going above and beyond. Having spent six years working side by side with Roxy to grow the Ministry of Talent, Emily is proud to lead the next chapter of the agency she once dreamed of working for.