WHO WE ARE
We make creative collaboration magic.
The Ministry of Talent is a global creative talent management agency that will connect your brand with the perfect influencers, creatives and talent for your needs.
It’s time to put an end to a scattergun approach to content creation & influencer partnerships. Your dream collaboration starts here.
At the Ministry of Talent, we work with brands to mastermind creative collaborations, content creation strategies, and influencer partnerships to drive connection & results. Launching in 2012, we were Australia’s very first dedicated, digital talent management agency. Since opening our doors, we’ve consistently set the standard - driven by our unmatched work ethic, impeccable customer service, creativity and diverse line-up of talent. Our client rollcall features some of the world’s most recognisable brands - from beauty and makeup, fashion, automotive, health, fitness, homewares, travel and more… And while we’ve partnered with some of the world’s biggest and best, we pride ourselves on our adaptability to create tailored solutions for brands of all sizes and budgets. Whatever your needs, we’re committed to ensuring we create a strategy that’s right for you.
Collaborations limited only by your imagination.
When you work with the right talent, your brand comes to life in ways you’ve never dreamed of.
From custom artwork for gift cards to imagery for socials to a national roll-out campaign, our talent can deliver just about anything when it comes to creative collaboration.
Picture live workshops that captivate audiences, in-store events that create lasting memories, styling sessions that showcase your products, bespoke recipe development, spectacular imagery that grabs attention, engaging beauty tutorials, compelling travel narratives, and of-the-minute social media content that drives engagement.
The possibilities are endless.
Whether you need a never-seen-before collaboration, a long-term partnership or simply, some beautiful social content, The Ministry of Talent will connect you with the right talent and manage the project to ensure your expectations are exceeded. Every time.
Here’s what you can expect when you work with The Ministry of Talent
Unparalleled speed
You’ll never be waiting for a reply from us - the answer will already be in your inbox. We guarantee a quick turnaround, from brief to delivery. Always. And the best results.
Global reach, boutique approach
We’re a small yet mighty team that prides itself on the relationships we build with our clients and talent. And you get all of us, not just one team member. We’re across everything and anything, as a team, all the time. No opportunity goes unexplored. No detail is overlooked. Nothing is ever too much trouble.
The Black Book of Your Dreams
With Roxy’s 20-plus years of PR experience, we have the upper hand when it comes to contacts, relationships and publicity ventures. Not to mention, our wide and unique mix of talent means we can work with your brand, regardless of your niche.
MEET OUR DIRECTOR
Roxy Jacenko
Roxy Jacenko is not only the visionary behind The Ministry of Talent she is a digital influencer who lives and breathes the digital space. As a content creator and brand ambassador herself, Roxy is constantly testing, refining, and discovering what works NOW in the ever-evolving world of digital content.
Predicting the rise of the digital influencer, Roxy launched The Ministry of Talent in 2012. This bold move redefined influencer collaborations, connecting brands with top influencers across various sectors.
While Roxy is known for creating numerous businesses, including Sweaty Betty PR, Pixie’s Bows & Pixie’s Pix and XRJ Celebrations, in 2023, Roxy shifted her focus solely to The Ministry of Talent, channelling her 20-plus years of experience in PR to create industry-leading influencer collaborations and brand partnerships.
Working remotely from Singapore, Roxy ensures that The Ministry of Talent remains at the forefront of the digital landscape, continuously adapting to new trends and technologies.
Never one to settle for ‘good enough’, Roxy constantly strives for perfection, pushing both brands and talent to achieve their fullest potential.