ROXY JACENKO

Entrepreneur, Brand Ambassador & Media Personality

Roxy Jacenko is one of Australia’s most recognisable digital influencers and the entrepreneurial force behind The Ministry of Talent, Sweaty Betty PR, Pixie’s Bows, Pixie's Pix, Roxy Jacenko Accessories and XRJ Celebrations.

Since starting Sweaty Betty PR in 2004, Roxy consistently challenged the status quo in the world of PR and created one of the country’s most in-demand agencies. It’s with good reason that the average Australian has heard of Sweaty Betty PR when most couldn’t name one other agency – Roxy dares to do things differently! Since retiring from PR in 2022, along with closing her other 4 businesses, Roxy now solely focuses on The Ministry of Talent, working remotely from Singapore. 

With a covetable style and effortless ability to communicate with her audience, Roxy has collaborated with countless national and international brands who want to experience ‘The Roxy Effect’ – a noticeable spike in clicks, inquiries and sales soon after she has shared one of her latest finds or must-have purchases.

Instagram: @roxyjacenko