SARAH FRITZ
Makeup Artist & Content Creator
Evoking comments like “you’re a magician!” on her socials, Sarah Fritz is a makeup artist and content creator.
At just 12, Sarah found her passion for makeup. She credits her early love for all things beauty to being “easily influenced” by the good old days of YouTube makeup tutorials. Starry-eyed and without a care in the world about how content should be done, Sarah started her channel.
One viral YouTube video—the now-iconic "13-Year-Old Cake Face"—amassed over 2 million views, cementing Sarah’s position as a beauty influencer. What started as a hobby soon became her calling. Now, at just 22, Sarah is a beauty veteran living out her dream with the only career she’s ever known.
While she’s been creating for over a decade, Sarah’s enthusiasm has only increased over time - as has her skill. She’s known for her ability to create looks to fulfil any brief, from everyday glam to bridal to intricate special effects and costume makeup, bringing characters to life in vivid detail.
One peek at Sarah’s TikTok or Insta grid will lead you to a binge-able selection of clips and carousels bound to make you lose track of time. Proof that Sarah’s a natural at creating of-the-moment content that connects with her highly engaged Gen Z audience.
Based in Melbourne, Sarah works on content creation and makeup clients - where she creates showstopping looks for special events and photoshoots. Sarah’s collaborations result in polished yet effortless video and imagery, including partnerships with brands like NYX, Bondi Sands, Sportsgirl, and Princess Polly.
Whether creating fantasy characters, sharing her everyday makeup routine, or her lifestyle snaps, Sarah’s artistry and passion for storytelling remain at the heart of everything she does. With her magic touch for makeup (as well as viral videos) and seemingly endless imagination, Sarah loves working with brands looking to showcase their versatility through content with a difference.
Instagram: @sarahfritzmua
Tik Tok: @sarahfritzmua