JAKE VELLA

Digital Influencer

Meet Jake Vella, a qualified builder and content creator who is proving you can be on the tools and in your influencer era.

Chiselling wood in slo-mo one minute and giving his genuine, experience-backed recommendations the next, Jake has perfected his mix of Aussie tradie meets dreamy builder.

Based in Melbourne, Jake runs his business building decks, landscaping structures, and outdoor spaces. At just 27, he already has a decade of experience in the industry, giving collaborations with brands including Oz Canopies & 4x4 and iDelvr, his tradesman-tried-and-tested seal of approval.

Tanned, fit, and sporting that playful, light-up-the-room smile, Jake naturally blends just the right amount of cheekiness and charm throughout his posts. Whether he's rocking a sleek suit or working in nothing but a tool belt and shorts, Jake has nailed (sorry, it was too easy!) content that drives engagement.

While most of his content is shot on-site, with tools in hand, Jake is far from the stereotypical sausage roll and choccie milk for smoko-type tradie. Let's be real, the guy's as chiselled as the timber he works on. So, it's no wonder he gets questions both on-site and online about how he stays in shape.

Jake's active lifestyle and athletic build make him an obvious fit for collaborations with health and fitness brands. Sharing an insight into his workout routines and healthier choices, Jake subtly proves there's a better way to tackle long days on-site.

Whether he measures up decking timber, showing off his skills on the tools or turning a mundane task like washing his ute into viral gold, Jake knows how to keep his audience hooked. From drawing up quotes to beach getaways, his content seamlessly blends aspirational lifestyle with everyday relatability, clocking up millions of views and likes.

Instagram: @jakevella

Tik Tok: @jvella97