MAX MAY

Celebrity Makeup Artist & Beauty Content Creator

Max May turns beauty into theatre. You don’t just watch his transformations; you’re entirely invested in the process. And the stunning results.

For more than twenty years, Australia’s leading celebrity makeup artist has been defining the faces you double-tap, the pages you tear out, and the red-carpet looks that set the standard for everyone else. His signature style, a mix of effortless “It Girl” cool with a touch of Hollywood polish, has graced the pages of VOGUE, Harper’s BAZAAR, Marie Claire, Russh, ELLE Japan and GRAZIA across three continents. And his celebrity clientele? A roll call that spans Mel B (including for her wedding day), Drew Barrymore, Jackie O, Carrie Bickmore, Elle Ferguson, Bec Judd, and Nadia Bartel.

What sets Max apart is how he invites you behind the scenes in a way that’s as captivating as it is educational.. His social media is part masterclass, part escapism, where tutorials double as storytelling and high-gloss production feels intimate, not staged. He starts with skincare and prep, explaining the science behind every step, and shows techniques across ages and skin types. The result is content that’s not only addictive but also trusted, which means his reels don’t just rack up views - they inspire action. His audience leans in, clicks save, and engages at a rate that proves they’re not just watching. They care.

Max is more than a makeup artist, he’s become a brand himself. His collaborations span YSL Beauty, Prada Beauty, Armani Beauty, Charlotte Tilbury, NARS, Dermalogica, L’Oréal, GHD, Shark, Mermade, Swisse, David Jones and Mecca. His content weaves in glimpses of his own rituals, including skincare (often featuring unreleased products he’s been asked to trial), facials, and product development projects with global brands. His feed also captures travel through artful photo dumps, inspiring his audience to embrace beauty not just in products, but in moments, places and experiences.

That’s what makes his partnerships so powerful. A feature in Max’s world isn’t just exposure, it’s endorsement. And when he turns his creative lens on your brand, it doesn’t simply look beautiful; Max brings it to life in a story his audience is already invested in.

Location: Sydney, NSW

Instagram: @maxmade
TikTok: @maxmadeofficial