MONIQUE CRIPPS

Lifestyle | Wellness | Motherhood 

Monique Cripps creates content that makes life's biggest milestones feel real and grounded, while making the smallest moments feel like somehow, they’re the most important.

Based in Melbourne, Monique shares life with her husband Patrick Cripps, captain of the Carlton Football Club, their young daughter Koda, and a second baby on the way. While many first discovered her through football, it's Monique's natural elegance and down-to-earth approach to life that’s built an incredibly engaged community of her own.

For Monique, posting on social media started as an outlet during a period she was navigating OCD. By sharing her experiences candidly, Monique created a community of women who valued honest conversations around mental health and wellbeing. While her content has naturally evolved since then, that same authenticity remains. She shares what genuinely matters to her: time spent as a family, simple rituals that help her feel her best, meaningful friendships, travel, and embracing each new season as it comes.

Part of the appeal of Monique’s content is that it effortlessly covers the full spectrum of womanhood. One day she's sharing behind-the-scenes of her glam squad getting her ready for the Browlows. The next she's crossing the finish line of an open-water swim, celebrating a friend's wedding, wandering Melbourne with a coffee in hand, sharing a carousel of holiday snaps or heading out for an afternoon walk with her family and the dog.

Having partnered with brands including Michael Hill, Anton Jewellery, Anna Campbell, Baby Bunting, Bugaboo, Edwards & Co. and Marie Uva Hair, Monique shares products and recommendations that naturally fit the life she's already capturing. Whether she's styling fine jewellery for a special event, documenting pregnancy, introducing a family essential or sharing a beauty favourite, every partnership is a seamless extension of her everyday life.

Monique's content is memorable because it reminds us that a beautiful life isn’t found in the big events but in everything that happens in between. That perspective has earned her a community who don't simply admire her life - they connect and engage with it because they relate to it.

Instagram: @monique.cripps