NICOLE BONYTHON-HINES

Fashion Authority & Stylist

Long before outfit links and #OOTD Reels were how we consumed fashion, Nicole Bonython-Hines was shaping the way Australia dressed.

Known as "the stylist's stylist", Nicole has spent more than forty years at the highest levels of fashion. From her fresh-out-of-uni start at Vogue in 1982 and work with ELLE, Harper's Bazaar, Madison and CLEO, to styling Kylie Minogue, Naomi Watts, Toni Collette, INXS and Naomi Campbell (to name just a handful), Nicole is one of the most enduring voices in Australian fashion.

Known for her polished aesthetic, instinctive understanding of proportion and a signature style that gravitates towards minimalism and classicism, Nicole has built a career on creating outfits that stand the test of time.

After decades spent styling celebrities, directing fashion editorials and building brands, Nicole turned to social media with a simple goal: to bring that same knowledge and perspective to everyday women. Having seen every trend come and go “a 1000 times”, she offers something increasingly rare in today's fashion landscape: context, discernment, and an eye trained over a lifetime.

Known for her high-low philosophy, Nicole can mix Zara with Loewe or Uniqlo with Prada, forever encouraging women to spend wisely and buy pieces they'll actually wear. Her recommendations are thoughtful and refreshingly honest, helping women avoid costly mistakes and build wardrobes that work for and elevate everyday life.

From Oroton, Uniqlo and SABA to Scanlan Theodore, Lee Mathews, Camilla and Marc, Bassike, Leo Lin, Flatiron and Jack + Jak, Nicole partners with brands that align with her considered approach to style. And her recommendations carry weight because they're grounded in experience, not passing trends.  

In a world of dopamine dressing, algorithms and overflowing shopping carts, Nicole has built a loyal community of women who trust her not simply because of where she's worked and who she’s dressed but because she makes beautiful style feel achievable. She cuts through the noise, edits the endless choice, and helps women buy with confidence, proving that the best wardrobes aren't built by owning more, but by choosing better.

Instagram: @nbonython